Sinus Sufferer Turns Nasal Spray Project Into Sales Leader
NYT, By MATT VILLANO
FOR wits ranging from primary-school science teachers to Madison Avenue advertising teams, the phrase “the nose knows” has long proved irresistible.
It might also be used to describe the unusual path taken by Dr. Ketan Mehta, a pulmonary and critical-care physician in this Sonoma County city, to entrepreneurial success.
The soft-spoken Dr. Mehta and his wife, Nina, are the masterminds behind Sinus Rinse, an over-the-counter nasal irrigation product that has relieved millions of sinusitis sufferers from throbbing headaches and the nose-clogging effects of seasonal sinus infections.